Property PR Hub | Page 4

Today’s PR consultants are brand ambassadors, social media experts, data analysts, content marketers, crisis managers, boardroom advisers and trend spotters in addition to the tasks associated with their traditional role and there is undoubtedly greater integration between PR, digital and marketing functions. Taking into account the wide range of responsibilities, communications tools and tactics that ...

Much has been written about the impact of Artificial Intelligence (AI) on the property profession. There is no question that data acquisition has become significantly more efficient as a result of technology, and there is concern that this could result in substantial change to some professions. Now more than ever, property companies must become agile ...

No media has been immune from the online revolution which has led to the replacement of paper with digital, the rise of blogs, video and podcasts and the introduction of interactive forums and infographics. In a survey carried out by Cision UK, only 8% of the PR consultants questioned said that they now meet journalists ...

The amount of data being produced each day is growing exponentially: according to Science Daily over the last two years alone 90 per cent of the current data in the world has been generated. Partly due to the ease of posting information online, the amount of content produced by property consultancies has increased considerably. A ...

In recent blogs, I’ve focussed on my work with the Environmental Working Group of The Consultation Institute and the need for a clear strategy. In the time that we’ve been planning our work, Covid-19 has changed everything, and it’s certainly had a significant impact on discussions about climate change.  The points below show just a ...

Last Tuesday I spoke at a Women in Property webinar on the subject of property PR. For an audience of property experts, I thought it would be interesting to look at the property lifecyle, which was familiar (in varied forms) to them all, from a communications perspective. There is possibly no better way to demonstrate ...

Much has been written about the impact of Artificial Intelligence (AI) on the property profession. There is no question that data acquisition has become significantly more efficient as a result of technology, and there is concern that this could result in substantial change to some professions. Now more than ever, property consultancies must become agile ...

With Promoting Property, published and the height of the first national lockdown, it was great that Women in Property offered to host a webinar based around the book’s content and some of the book’s chapter authors presented on their areas of expertise.

No media has been immune from the online revolution which has led to the replacement of paper with digital, the rise of blogs, video and podcasts and the introduction of interactive forums and infographics. In a survey carried out by Cision UK, only 8% of the PR consultants questioned said that they now meet journalists ...

Early in 2020, Penny Norton jointly set up The Consultation Institute’s Environment Working Group which exists to support organisations in engaging on environmental issues.

I’ve worked for several property consultancies, including CBRE and Trident Building Consultancy, and currently Carter Jonas and Chestertons. Property consultancies are always a fascinating client because they encapsulate the breadth of the property lifecycle, providing services as diverse as site acquisition and planning through to agency and business rates advice, as well as increasingly operating ...

There is no denying the fact that the impact of climate change is substantial, universal, and requires both adaptation and mitigation. Even amid the current Covid-19 crisis, climate change remains a pressing issue – if anything the issue is highlighted by the evidence that clean air, clean waterways and more sustainable living and working practices ...